Stop the Waste! that is First World consistent Philosophy. the paper Industry has not change much over the past 25 years. enormous amount of paper is still wasted every year. the following environmental stats is a example of the Greeting Card Industry: in Canada consumers purchase 300 Million greeting cards every year, in the United States they purchase 7 Billion, and in the United Kingdom 2 Billion. most of the cards are not use again and go directly to major Landfills each year. this is Equilibrium to about 180,000 tons of paper and about 4 million Trees each year. one of the solution is reduceing the amount of paper to create Traditional greeting cards. First World is Implementing Ideas to work toward solutions to Protecting our trees.